Amazon is one of the most popular online marketplaces in the world. Millions of people visit Amazon every day to find products and services. If you are an auto parts and accessories retailer, Amazon is a great place to sell your products.
Amazon made $8.3 billion from parts and accessories and $1.9 billion in OEM replacement parts sales for a total of $10.3 billion in 2020. According to reports, Amazon makes around $30 billion each year solely from advertisements (all items, not just automobiles). In 2021, first-party (1P) sales of automobile components and accessories reached $5.2 billion. Third-party sales of automobile components & accessories were over $6.3 billion.
The Amazon vehicle categories with the most sales are exterior appearance accessories and parts (including tonneaus, wind deflectors, and other styling goods), interior appearance accessories and parts (including seat covers, floor mats, and interior organizing products), lighting equipment, and service repair items (such as air filters, oil change kits, etc.).
Vehicle seat covers, floor mats, car battery chargers, air filters, car battery jump starters, HID headlights, and license plate lights are just a few of the Amazon searches with the greatest volumes. Now is the time to be selling auto parts and accessories on Amazon.
In this article, we will discuss some tips on how to increase your Amazon auto parts sales.
Create an Amazon Storefront
An Amazon Storefront is a page on Amazon containing all of the products you sell. Amazon Storefronts are a great way to increase your visibility on Amazon and drive more sales.
To create an Amazon Storefront, you will need to log in to your Amazon Seller Central account. Once logged in, click on the “Advertising” tab, then click on “Storefronts.” From there, you will be able to create your Amazon Storefront.
When creating your Amazon Storefront, include high-quality images of your products and helpful product descriptions. You should also have keywords that potential customers might search for when looking for products like yours.
Once you have created your Amazon Storefront, be sure to promote it. You can promote your Amazon Storefront by including a link to it in your email signature, website, and on social media.
By creating an Amazon Storefront and promoting it, you will be able to increase your visibility on Amazon and drive more sales.
To tap into Amazon’s vast pool of potential buyers, you need to ensure that your products are easy to find when people are searching for them on Amazon. Creating an Amazon Storefront is one way to go.
Use Amazon Pay-Per-Click (PPC) Advertising
Amazon PPC is an advertising tool that allows you to bid on keywords in order to have your Amazon product listings appear as Sponsored Products on Amazon. When a customer searches for one of your keywords, your ad may appear at the top of the search results page.
You are charged based on how often your ad is clicked, not how many times it is seen. Amazon PPC can be very effective in driving sales, but it can also be very costly if not managed correctly.
To start using Amazon PPC, you will need to create an Advertising account and a Campaign. Once you have created a campaign, you will need to add keywords that you want to bid on. You will then set a maximum bid amount for each keyword. Amazon will then charge you based on how often your ad is clicked, up to your maximum bid amount.
There are two types of Amazon PPC campaigns: automatic and manual. Automated campaigns are easier to set up, but they may not be as effective as manual campaigns. Manual campaigns require more work to set up, but they give you more control over your keywords and bids.
If you are new to Amazon PPC, we recommend starting with an automatic campaign. Once you better understand how Amazon PPC works, you can then move on to creating a manual campaign.
Offer Free Shipping
When customers search for products on Amazon, they often filter their search results by “Free Shipping.” By offering free shipping on your products, you will be able to increase your Amazon auto parts sales.
To offer free shipping on your Amazon listings, you will need to set up an Amazon Merchant Fulfillment account. Once you have set up your account, you will need to create a Shipping Plan. A Shipping Plan is a plan that outlines how you will ship your products to Amazon customers.
Once you have created a Shipping Plan, you will need to add your products to the plan. You will then need to choose a shipping method for each product. The shipping methods available depend on the type of product and its size and weight. For example, you may be able to ship small parts via First-Class Mail, but larger parts will need to be shipped via UPS or FedEx.
After you have chosen a shipping method for each product, you will need to set your shipping rates. Amazon offers two pricing options for shipping: fixed rate and variable rate. Fixed-rate shipping is a flat rate that you charge for each shipment, regardless of the size or weight of the products. Variable-rate shipping is a variable rate that you charge based on the size and weight of the products.
Once you have set up your Amazon Merchant Fulfillment account and created a Shipping Plan, you will be able to offer free shipping on your Amazon listings. By offering free shipping on your Amazon listings, you will be able to increase your Amazon auto parts sales. Free shipping is a great way to attract new customers and boost sales.
Provide Excellent Customer Service
Another way to increase Amazon auto parts sales is by providing excellent customer service. Amazon customers are very loyal, and they are more likely to purchase from sellers who offer great customer service.
There are a few things you can do to provide excellent customer service:
- Reply to all customer inquiries within 24 hours
- Ship orders out as soon as possible
- Pack orders carefully to avoid damage
- Include a thank you note with each order
Request Product Reviews from Customers
Requesting product reviews from customers is a great way to increase Amazon auto parts sales. Amazon customers trust reviews from other Amazon buyers. When potential customers see that you have positive reviews, they are more likely to purchase from you.
Amazon’s systems automatically request product reviews from customers, but not all of them reply. Suppose you’d still want to request a review for a specific order. In that case, we recommend requesting it using the Request a Review option on the Order Details page rather than emailing or messaging the buyer directly. When you use this feature to ask for a product evaluation and seller feedback, Amazon sends both requests in the same email. These requests are made in accordance with well-defined standards and are immediately translated into the customer’s preferred language.
You can use this function to request reviews once per order between 5 and 30 days after the delivery date. This ensures that clients get pertinent, up-to-date review requests.
Optimize Your Product Listings
Optimizing your product listings is another great way to increase Amazon auto parts sales. When potential customers search for products on Amazon, they are presented with a list of results. The listing at the top of the results page is more likely to get clicked on than the listing at the bottom of the results page.
To optimize your product listings, you will need to choose keywords that potential customers are searching for. You will need to include those keywords in your product title and description. In addition, you should use high-quality images and videos to showcase your products.
Prioritize Fitment Data Accuracy
Amazon’s fitment system uses the data you provide about your products to help Amazon customers find the right products for their vehicles. Amazon customers trust that the fitment data you provide is accurate. If they purchase a product from you and it does not fit their vehicle, they are likely to return the product and leave negative feedback.
To ensure that your fitment data is accurate, you must check your Amazon Product Detail Page (PDP) regularly and update your product information as needed. You should also test each of your products on multiple vehicles to ensure that they fit correctly.
MyFitment allows automobile component sellers to enter and manage their data in one place for any ACES-compatible eCommerce platform, such as Amazon. MyFitment serves as a repository for fitment data, allowing retailers to extract information from many sources manually using spreadsheets with immediate verification and bulk file uploads via Excel worksheets.
By following these tips, you will be able to increase Amazon auto parts sales. By providing excellent customer service, optimizing your product listings, and prioritizing fitment data accuracy, you will be able to attract more Amazon customers and make more sales.
If you have any questions or need help, please feel free to contact us. We would be happy to assist you.