There is a new website and process for registering brands. This applies to sellers creating new brands, or want to change a brand name.

The first step in sending ACES fitment to Amazon is registering your brand name. The brand name you register at this website:

must match your Amazon brand name exactly.

Please follow these instructions:


If you cannot remember your Auto Care credentials, please visit In the upper right corner, click ‘LOGIN’. Enter your username (email) and password and verify you can log into the site. If you do not remember the username associated with the account or your password, please use the ‘forgot your username?’ or ‘forgot your password?’ links next to the Log In button.

If you have never logged into the site, please use ‘create a new 

Follow the steps provided. If you are still unable to log in, please contact

After you add your brand code, it will update in myFitment automatically the next business day. Amazon also takes an additional day to update the brand table.