What Are the Best eCommerce Platforms for Automotive Parts?by admin - Nov 04, 2019
Not all eCommerce platforms are created equal. Some sites cater mostly to specific industries, while others have sections dedicated to automotive sales. If you’re an auto parts seller, the best eCommerce site for you is one that makes the auto parts shopping experience easy for both buyers and sellers.
When it comes to eCommerce sites for your automotive parts, you need to focus on platforms that perform well by loading quickly. The last thing you want is to lose potential customers because the site takes forever to load. The platform also needs to accommodate all your data; selling auto parts means a lot of images and descriptions.
Because customers need to determine the part’s compatibility before purchasing, the eCommerce site should have a feature that allows customers to look up parts by year/make/model or fitment. Therefore, the best sites for selling auto parts should boast high performance and the ability to update listings and fitment data in bulk. Finally, the platform should be known for its popularity with online consumers. Your goal is to be found easily by customers looking for the parts you sell.
In the battle of the best eCommerce platforms for selling automotive parts that fit all the mentioned criteria, eBay, Amazon, and Walmart come out on top.
eBay boasts 182 million active buyers, with 96 million unique visitors monthly. As the demand for auto parts and accessories rose, eBay turned its focus onto eBay Motors, expanding the marketplace and adding new features and services. The enhancements were meant to provide both buyers and sellers a more personalized and innovative experience. eBay Motors boasts advanced search features and a massive selection of vehicles, automotive parts, and accessories.
Amazon receives an impressive 183 million unique visitors each month, and auto parts sales are increasing steadily at a rate of 15% per year, making it a powerhouse when it comes to online selling. Amazon launched the Part Finder, which was built with technology that can identify millions of parts. To enhance the parts finder experience, Amazon allows you to provide high-quality fitment data to go with your products’ photos and descriptions.
Like eBay and Amazon, Walmart also has a huge customer base, and it is the third-biggest online retailer in the U.S. Walmart has a section dedicated to auto parts. To sell on auto parts on Walmart, you need to set up for a Walmart Seller Account.
Whether you’ve decided to sell your auto parts on eBay, Amazon, Walmart, or all of them, your success will rely heavily on discoverability. When customers need a specific auto part, they search for them by name. However, before they make the purchase, they need to determine compatibility or fitment.
Therefore, the eCommerce platform you choose should have a feature that helps customers buy the right part with fitment. myFitment helps sellers comply with eBay, Amazon, and Walmart’s complex vehicle compatibility data standards. With myFitment, you can add thousands of vehicles of fitment at a time. By having accurate and complete fitment data across all your sales channels, you reduce customer questions on compatibility, lower the number of returns, and in turn, increase sales.
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