Amazon and eBay are today’s gold standard when it comes to online auto parts supply thanks to their market penetration and huge customer base. Another major benefit that these eCommerce platforms have to offer is that they’re particularly efficient when combining your listings with fitment data. Every serious seller will ensure that they have fitment on as many of their listings as they require. Buyers using the Year/Make/Model part finder on eBay or Amazon are accessing fitment information tied to these listings.
That said, you’re still faced with the question of what auto parts and accessories you should sell. It’s important to remember that each of these two platforms – Amazon and eBay – has its own market, meaning that some parts may be selling better than others. As such, we will take a closer look at what accessories work best for each.
Best Selling Auto Parts On Amazon
Putting aside some specialized niches like RV Parts or Commercial Equipment categories, which attract only a specialized niche within the industry, as well as some vehicle-specific categories like Replacement and Performance Parts, Amazon’s customers tend to favor the following three categories:
- Exterior Parts and Accessories – This includes all sorts of equipment such as billet grille upgrades, tonneau covers, chrome trim, nerf bars, wind deflectors, front lip/side skirt lip kits, etc.
- Interior Parts and Accessories – Aside from the usual shifter knobs, dash kits, floor mats, window tints, seat covers, and universal molding trims, there are also plenty of niche items. These include things like seatback organizers, gel enhanced seat cushions, or garbage cans, among others.
- Lighting and LED Products – LED replacements are among the best-selling item types of all auto parts and accessories sold on Amazon. LED lights can fit a lot of different applications. These can include things like tail lights, brake lights, running board lights, headlights, license plate lights, instrument cluster and gauge lights, marker lights, trunk lights, and more. Aside from these, there are also replacement headlights for upgrades like halo lights, HIDs, and projectors.
Other Automotive Parts on Amazon
While the three categories mentioned above tend to sell best, they are by no means the only ones that Amazon shoppers are looking to purchase. With a bit of fitment data integration, such as year, make, and model, you can also sell in-demand parts like:
- Air Filters
- Battery Accessories such as chargers and jump batteries
- Car Covers
- Car Tires and Rims
- Decals, Stickers, and Replacement Emblems
- Keys and Keyless Entry Fobs – usually replacements
- Manuals and Literature
- Performance Chips and Programmers
- Shocks and Struts
- Weatherstripping
While these are not as popular as interior, exterior, and lighting components, they still have a lot of demand on Amazon and present an excellent opportunity to generate a ton of sales.
Best Selling Auto Parts On eBay
When it comes to eBay, the list is somewhat similar to Amazon with a few exceptions. In the top three parts and accessories categories, we have:
- Exterior Components – Upgraded or replacement grilles, steel bumpers, side mirrors, etc. Whether in the form of aftermarket upgrades or replacements, they are both in high demand.
- Lighting Equipment – Replacement and aftermarket upgrade headlights, taillights, fog lights, and light bulbs, among others, are also in high demand.
- Wheels and Tires – These components are also a favorite on eBay, alongside suspension parts like shocks, struts, lift kits, and leveling kits.
Like with Amazon, providing a bit of fitment integration to these components will go a long way. The same thing goes for other parts and accessories that have a stable demand on eBay.
Other Automotive Parts on eBay
Aside from wheels, tires, suspension, exterior, and lighting components, there are other categories that work well on eBay. These include:
- A/C Compressors and A/C control systems
- Air Filters
- Alternators and Generators
- Battery Accessories like chargers and jump batteries
- Clutch kits
- Crate engines
- Cylinder heads: either complete replacements or upgrades
- Dash kits and upgrades, such as carbon fiber dress-up parts
- Decals, Stickers, and Replacement Emblems
- Disc Brake System Parts, mostly in the form of rotors and pads
- EGR System Components
- Exhaust System Parts, like cat-back systems and mufflers
- Floor Mats
- Fuel Filters and Fuel Pumps
- Ignition System Parts like coils, distributors & timing kits, spark plugs, and plug wires
- Keys and Keyless entry fobs
- Manuals and Literature
- Performance Chips and Programmers
- Radiators
- Seat Covers
- Shocks and Struts
- Various Vintage car parts and accessories
- Weatherstripping
Amazon and eBay Best Practices for Selling Auto Parts & Accessories
Simply listing parts and accessories on Amazon or eBay, even if they are in high demand, will not guarantee tons of sales. To boost the effectiveness of your listings, we’ve put together a list of several best practices.
- Competitive Pricing – Be it eBay or Amazon, people will still look for the best price, which means that you should always look to provide competitive prices.
- Relevant Product Descriptions – To avoid any confusion about what the customer is buying, you will need to write relevant product descriptions. You should include everything from the product title to the bulleted description, as well as the product copy, itself. Also, you may want to do some basic keyword research to make sure that people get to your products as easily as possible.
- High-Quality Product Photos – You’ll be doing yourself a big favor by including high-quality product images. These should be zoomable, preferably 1,000 pixels or larger in either height or width. Likewise, capture the product from several angles and use proper lighting. If a part has signs of wear, show it in the photo and talk about it in the description. Pay attention to any watermarks or text on the images as these are against policy.
- Add Fitment Information – Making it easier for people to find the right components they need will go a long way. Now, even though both Amazon and eBay have built-in tools for this, listing compatibility can take a significant amount of time. Keep in mind that you’ll have to add at least a few fitments for a single listing.
Luckily, myFitment’s solution is based around automation. We have hundreds of reports and Bulk Processes, as well as monthly data revalidation against the most current list of valid vehicle configurations. This means that you will keep your online parts and accessories business running effectively and ahead of your competition.
For information on how myFitment can help you get your listings in front of marketplace buyers, visit our homepage at https://myfitment.com or call us at 855-4FITMENT.