Do you want to increase your sales and improve customer ratings for your eBay business? Optimizing your listings by completing item specifics is the key for eBay sellers. When considering ways to drive traffic to your eBay motor listing, there are a few important things to keep in mind to make your motors listing more appealing to your potential buyers’ intuitive thinking. There are almost 182 million active buyers on eBay, and to tap into that huge pool of buyers, you should do everything in your power to increase your listing’s visibility. Reaching just a fraction of this number would be considered a success.
As for the intuitive thinking of the buyers, it refers to the thinking which is based on their expectations and experience, not data and facts. Just like Google’s search algorithm, eBay’s search engine is designed to help customers find parts that are most relevant to their search. There are several tested methods you can resort to when selling on eBay and driving traffic to your store for driving conversions and affecting ratings.
Ways to Drive More Traffic to Your eBay Motors Listings
- Custom eBay Store Pages
The multiple custom pages that eBay offers you, as a seller, is the base structure of your auto parts and accessories store. Besides providing a homepage for your store, these pages can be used to highlight your About Me page, a full line of products, or single items. Customize them wisely to boost reach, search ranking, and sales, and remember to add relevant keywords to each of your pages to focus the traffic.
- Set Up Store Categories
Besides eBay’s product categories, you can define your own set of in-house store categories within your eBay store. That will allow a customer to browse your item catalog and find other items to purchase. Also, store segmentation is essential if you offer combined shipping accounts because it makes it easy to locate various add-on items (such as accessories). Remember to adjust and optimize them from time to time to account for changes in your product catalog.
- SEO (Search Engine Optimization)
In the eCommerce world, the customer journey is a crucial factor that can make or break a business. Buyers need to be able to find the part they are looking for without much hard work and hassle. If your store or products are not appearing at the top of the search results, it is highly likely that buyers will choose to buy aftermarket parts or accessories from other sellers. Cassini (eBay’s search engine) decides which products that appear in the SERPs (search engine result pages) are most relevant. To get on top of Cassini’s SERP, your items need to be keyword-rich. You can add relevant keywords by:
- Using a keyword research tool: With tools, such as Google AdWords Planner, you can research keywords and find out which ones your buyers are most likely to use when searching for parts you are selling.
- Conducting research yourself: You can also search for the similar types of products that the competition is selling and note which keywords they use the most. Then, insert those keywords in the product title and description.
Register store domain
Once you have defined a home page and built your custom store pages, buy a domain that matches your eBay user ID or brand name. Having a short, unique, and memorable web address will help your customers find your store easily and directly. Furthermore, it will help you rank higher in Google search results for your items and brand. Just a simple redirect to your store can increase your visibility in Google’s product search.
eBay RSS Feed
The eBay RSS feed allows subscribers, eBay buyers, and search engines to receive automatic updates for your product listings. It drives traffic by distributing your price listings and will send updated prices for more spontaneous deals. Once you turn it on (to do it, go to your marketing tools area), you will see an RSS tag in the footer of your store (bottom of the screen).
- Part Compatibility
Selling automotive parts on eBay is similar to selling any other product, but the primary difference lies in product categorization. Begin by creating a product listing and providing the details about your auto parts. First, categorize your parts under eBay Motors and Parts and Accessories, and then provide specific details (e.g., the part’s compatible vehicles, specifying car, motorcycle, truck, boat, etc.). There are two types of selling fees that eBay charges – listing fees (when you create a listing) and a final value fee (whenever you sell an item).
Another essential aspect of selling automotive parts and accessories on eBay is fitment or compatibility data. Fitment refers to the Make, Model, and Year of a vehicle that is compatible with a specific part. Without this data, customers won’t know whether the part you are selling fits their vehicle. In case someone buys a part that doesn’t fit, it may result in negative feedback, a bad customer review, and more product returns. The Parts Compatibility tool allows sellers to add compatibility data – you can choose to either choose a product with pre-filled compatibility or enter a compatible vehicle manually. If your part already exists in the Part Compatibility tool and eBay catalog, most of the information should pre-fill with the product title, description and specifics, weight dimensions, stock product images, category, and parts fitment data.
- Photos
Use appealing product photos to make your eBay listing attract more buyers. Use high-quality, clear photos that are sized correctly, as well as photos taken from different angles.
- Positive Seller Ratings
Maintaining positive ratings is essential if you want your products to appear in the eBay search engine. If you have more negative ratings, the search engine will lower the ranking of your products in search results.
We live in an “age of reputation,” and the feedback you get from your customers affects your future sales. If your customer reviews are consistently positive, they will tell your potential buyers that you care about your reputation and that you manage transactions well. To ensure you get it, request feedback from satisfied shoppers and provide great customer service.
- Use Promoted Listings and Promoted eBay Advertising
Promoted advertising is a paid method that might be useful for your eBay Motors store. eBay Advertising can expose your products to your target audiences and place the ads for them in the most appropriate places (e.g., top of the SERPs). As for eBay Promoted Listings, you can boost your products’ visibility in search. It is great for sellers who deal in bulk quantities.
- Email Marketing
To keep customers interested in your product offerings long after their first purchase, you can use eBay’s email marketing features. For example, your buyers can subscribe by signing up via the link on your homepage or adding you to their Saved Sellers to receive updates. eBay’s email design tools allow you to create newsletters that promote your latest listings and add a sign-up box to your store (to attract more subscribers).
- Shipping and Returns
Every buyer out there wants to buy products that come without shipping charges, so consider offering your buyers a generous shipping cost. This also applies to product returns. Free shipping almost always comes up in discussions about increasing traffic to listings. Probably the biggest deciding factor for where eBay places your product in search as free shipping and the Top Rated Seller program.
- Stickers, Inserts, and Packing Slips
Including your store domain on all your follow-up emails, package inserts, and packings slips will reinforce your brand. Also, try handing out some custom stickers because it can be an inexpensive way to help your brand name stand out from the competition. Printed inserts show your customers that you take your business seriously, reinforce who you are, and help your customer find you again. They increase buyer confidence, which makes customer interactions easier and lower your return rate.
By following these steps, you will increase the probability that your listings will appear at the top of eBay search results and in turn, improve your eBay sales. It will increase your visibility as well as conversions. For this listing optimization to be as effective as possible, you will need to invest continuous work, dedication, and research. Take the time to focus on the details on your eBay Motors listings so that products appear higher in the search. Once they are boosted in search, focus on keeping your customers. Don’t lose them with poor customer service, bad policies, or sloppy listings.
