Getting your automobile parts and accessories on Amazon is straightforward enough, but the question of how to differentiate yourself from the competition remains. With thousands of sellers in the auto niche alone and over half of Amazon items sold by third-party vendors, it’s clear that to stay alive; you need to up your game considerably.
Many people enjoy the convenience of shopping on Amazon. Retailers often find that by selling their products through Amazon, they can increase their sales and reach a new audience while still maintaining their independence. However, selling auto parts and accessories on Amazon is not as easy as you might think!
This article will discuss how to improve your sales strategy to make more money by selling auto parts on Amazon.
Using Relevant Keywords
The Amazon A9 algorithm employs a variety of criteria to rank automobile goods listings, much like Google. Keywords are one of the most basic and essential factors for developing an effective Amazon marketing plan, and they’re utilized by both Google and Amazon. The foundation of any successful listing is keywords that are chosen and used correctly in your titles, product description, non-visible product fields indexed by A9, and other elements of your product listing.
Creating Attractive and Relevant Product Titles
By limiting you to 250 characters, Amazon takes a lot of the mystery out of the equation, leaving you with around 50 words for your product title (this applies to Amazon auto parts but varies in certain categories), and you should be sure to utilize them all.
Amazon was pretty loose when it came to automobile part names in 2010. Sellers were free to utilize any number of characters in their titles, and they did so with little success. Due to widespread keyword stuffing, titles became nearly unreadable, forcing Amazon to limit the length of product titles in 2015.
Although we want to include keywords in our titles, we must always put the primary emphasis on that they must be readable by humans. Consider this scenario: if you came upon a long wall of text with a meaningless title, would you be inclined to buy or skip?
Other items to include in highly optimized vehicle part and accessory product names are:
- Make sure you list a product benefit or a distinct aspect that distinguishes your automobile component or accessory from those in the same sector.
- List your primary keyword.
- If your brand name is included, add it here (but don’t overdo it).
- Add up to three relevant, high-traffic keywords.
- Include a value proposition stating why or how your goods will improve the quality of life for your buyer.
Finally, avoid this last pitfall: superlatives. In other words, using terms like “Best,” “Best-selling,” “Number 1,” and the like are prohibited by Amazon in its Prohibited Seller Activities and Actions. Why put yourself at risk of being deindexed or worse if you don’t have to?
Writing Effective Auto Parts Descriptions
The Amazon product description length limit is 2000 characters, which equals roughly 300 words. Although you should include relevant keywords, the majority of the work comes down to solid copywriting fundamentals. Follow these instructions, and you’ll be sure to obtain the results you desire.
- Keep your sentences concise and to the point (between 15 and 25 words).
- Features and benefits should take precedence over how they may benefit your buyer.
- Make sure your writing is understandable and relatable. Complex or overly technical language will have your readers abandoning you for your competition.
Use Bullet Points
Bullet points are a standard component of Amazon listings and are probably the first thing most buyers notice. The official word limit on Amazon is 1000 characters or 250 words, and you should utilize at least five distinct bullets. Your bullet points should cover every important distinction between your product or accessory and those of your competition. Use the Life Force 8 principles to conclude the transaction in this excellent location.
Adding Quality Product Images
Amazon allows sellers nine photo slots at the time of writing. Make good use of them all. You must submit at least one main image that is at least 1000px by 1000 pixels in size and has a minimum resolution of 300 dpi or higher. To allow zooming, make sure it includes a white background with no accessories or automobile components filling more than 85% of the frame. Also, ensure that the aspect ratio is 1:1 (i.e., a square) or Amazon will pad and resize it automatically.
Use an infinity cove effect on your next five photos for so-called glamor or detail shots on white. This ensures that your product is seen from many angles and the negative space allows you to increase the contrast so that your goods’ primary hues and features stand out.
The final four pictures should be dedicated to lifestyle shots or benefit photographs. People utilizing your components or automobile accessories, images with inscribed text and warranties, and images with overlaid text are all examples of this. Aftermarket upgrades make this especially simple.
These images are often referred to as “Hero Images,” since they allow your buyer to imagine themselves as the hero in the lifestyle image that your photo projects. On the other hand, humans in product photos have been found to convert more effectively and almost instantly attract clicks.
Provide Excellent Customer Service
Product reviews are one of the elements you have little direct control over, although they are one of the most important because they directly influence your score and ranking position.
The evaluation process can be difficult, time-consuming, and stressful for both businesses and consumers. One method to reduce negative consumer experiences is to gather as many reviews as possible so that even bad ratings may be discounted. Another approach is to concentrate on providing exceptional customer service by following up with all dissatisfied customers to improve your product and prevent harm.
In a nutshell, the greatest approach to enhance your evaluations is to clearly describe what your role includes and how it fits together, fulfill delivery obligations, and swiftly resolve client complaints. On Amazon, this might frequently imply giving a full or partial refund, but it may be worthwhile in the long run to maintain your ratings as both a vendor and on the product level.
Now that you’ve got the tools and knowledge, put them to use on your best-selling items. You might start with a few and work your way through, or if you only sell a few things, just do it all at once. Regardless of how you go about implementing your plan, be sure to reap the benefits when you optimize your online automotive part and accessory listings using our five simple suggestions.
Focus on Accurate Fitment Data
Unlike any other industry, the automotive aftermarket sector has a unique set of challenges. When a customer looks to buy a part or accessory, they also need to make sure that the component they’re looking at fits their vehicle. This is where fitment data comes into play. Also known as compatibility information, fitment data can provide information on whether a chosen product will fit the vehicle.
“Will it fit my car?” is probably the most commonly asked question by any consumer seeking auto parts. To remain competitive, you must make sure that your consumers can locate you when looking for the particular components you offer. As a result, accurate and thorough fitment data added to your product listings have a significant impact on the success of your business. Fitment data covers everything from vehicle year/make/model to trim/submodel, engine, and other variables.
But how can you know which vehicles will work with your components?
You may use the parts compatibility/fitment table to get a list of accessories and components, as well as all the vehicles with which they are connected. eBay has a comprehensive list of component compatibility data for cars and manufacturers. Part catalogs and master vehicle lists are updated regularly, so you must stay up to speed on any modifications that affect the auto parts and accessories you offer. A fitment table eliminates the need to update it frequently since all you have to do is populate it once. It also allows you to perform bulk fit shifts.
As a seller on Amazon, your parts compatibility/fitment table will help you. Features such as the Shop Parts by Vehicle page, Part Finder Search Stripe, Compatibility Chart, and Your Garage are powered by Fitment or ACES data. Amazon’s Part Finder also aids in the selection of vehicles that match with fitment-specific items.
Customers will be able to search for the parts they need on your platform where you sell automobile components and accessories if you have a list of compatible parts listed by year/make/model. myFitment is one-of-a-kind since it allows auto component vendors to create and manage their data in one location for any ACES-compatible eCommerce platform. MyFitment serves as a repository for fitment data, allowing sellers to extract information from multiple sources by hand entry with immediate verification and bulk file upload via Excel spreadsheets.
myFitment has assisted thousands of sellers in creating fitment for platforms like eBay, Amazon, NewEgg, AutoZone, and many more. myFitment is a cost-effective alternative to pricey subscriptions or Windows-based software.Get your myFitment 14-day free trial today!