Did you know that Amazon is the most popular website in the United States for purchasing products? Over half of all online shoppers in the U.S. start their buyer’s journey on Amazon.
As a result, if you run an automobile parts store, selling auto parts online on Amazon is a must. Thanks to Amazon’s massive online presence and year-over-year growth of 15% in online vehicle components sales, it is the most significant auto part and accessory marketplace.
If you’re interested in becoming an Auto Parts Seller on Amazon, then this article is perfect for you. It will go over the steps that need to be taken to start selling Auto Parts and Accessories on Amazon. It’s essential to know all of these guidelines before registering as a seller with Amazon because it could make or break your chances of getting approved by them.
Selling car parts online on Amazon is a great way to make use of Amazon’s Auto Parts and Accessories Marketplace. With over 300 million active users who shop on Amazon, it makes sense to try and take advantage of these customers before your competition does!
Getting Started With Your Seller Central Account
To begin selling on Amazon, you’ll need to open a seller account on Seller Central and join the Professional selling plan. Only Professional Sellers can sell items under Automotive & Powersports because it is a locked category.
As a Professional Seller, you may list automobile parts to sell in more than 30 categories, which is ten more than if you were an Individual Seller. The Professional plan allows you to offer an infinite number of goods for sale. A $39.99 yearly subscription is required. The Auto Parts & Auto Accessories category will unlock once you’ve opened your account on Amazon.
Following Amazon’s Rules and Regulations
Ensure that all of the items you want to sell are legal in your area, state, federal, and international laws and rules. Amazon has particular product picture standards to assist you in increasing online sales. The higher quality of your photos, the more potential consumers you will attract.
The image must be the cover art or a professional photo of the product if it is named after the product identifier or the main variant. You can’t use images or drawings of the item, either. The picture should primarily focus on the product and avoid including any irrelevant accessories.
You don’t need to hire a professional photographer to snap pictures of your goods. If you want to take the photographs yourself, keep in mind to use a blank white backdrop. Check for proper focus and proportion; if necessary, use Photoshop or another editing program to crop out any distracting elements.
Ensure the lighting is ideal for the most professional-looking photographs. Natural light is typically ideal. To minimize confusion and ambiguity, don’t modify the image’s color; the product should be realistic, and modifying it isn’t a good idea. This also implies you shouldn’t add text, graphics, or inset images to the photo.
Getting Amazon’s Go Ahead
To sell auto parts, tools, equipment, and accessories on Amazon, you must first obtain permission. Your account should be in good standing to be considered for selling automobile and Powersports products as a Professional seller on the Professional selling plan. However, if you’re not already a Professional Seller on the eCommerce platform, Amazon can also review your car parts website.
To sell car parts and accessories on Amazon, you must fulfill the following conditions:
- Be on the professional selling plan.
- Have compliant product images as highlighted above.
- List all major brands with universal product codes (UPCs).
- Warrant all certified refurbished Automotive & Powersports products with the original equipment manufacturer or re-manufacturer.
- Review the Automotive & Powersports Part Finder and Fitment Data page.
Complete the Contact Us form to apply for Amazon’s approval. You should receive a response via email within three business days to let you know whether you’ve been authorized or if they require more information. Amazon online stores are automatically set to Auto Parts & Accessories as the primary category.
Start Managing Your Listings
With your Auto Parts Seller on Amazon account approved, manage listings and utilize sales tools for a successful auto parts store. The first approach to handling listings is to take it one product at a time as if you were selling them on your own website. If you’re selling components on Amazon on a smaller scale, you may do it manually and describe item details one product at a time. You can bulk-import seller tools in Excel or inventories using a template file upload if you’re a high-volume Amazon seller.
When a part is uploaded to Amazon, the Inventory file must include fitment data, which will be assigned two values: Vehicle Specific and Universal. Fitment information, often known as compatibility, is critical for creating a good consumer experience. It allows buyers to verify if the goods you’re selling on Amazon are compatible with their vehicle before they buy.
To enable Amazon to display your items on Amazon Part Finder, it will need fitment data about the cars that your parts fit. Anyone who buys car parts online must first determine whether the part will fit their automobile. A potential buyer seeking brake pads for their vehicle may not know that there is an aftermarket where they can purchase parts from various manufacturers that are suitable for their vehicle. Many people believe they have to buy from the manufacturer of their car’s brand. In fact, there are auto part retail shops selling auto components and accessories from different brands that precisely match their automobile.
Fitment data is essential because it allows you to identify consumers who perform a product search but aren’t necessarily looking for your company’s products. Users of Amazon tend to look up parts by entering the year/make/model and other characteristics. Your items will also appear in search results if you provide complete fitting information in your ads.
Not only does fitment information help you boost product views and sales, but it also aids in the prevention of costly fitments. Established firms selling components on the internet understand that adequate fitment data is critical to obtaining top seller ratings, gaining positive feedback, avoiding liability concerns, and boosting online component sales.
Amazon’s Inventory file templates might be difficult for inexperienced merchants, especially if they don’t already have one and understand how fitment works. To comply with Amazon’s requirements for fitment characteristics, you can utilize myFitment to generate quick and easy Amazon-specific fitments.
myFitment has exchanged over 800 million lines of unique fitting data with Amazon. With myFitment, you may either upload your fitment date using the myFitment ACES Flat File upload framework or enter it directly into the user interface.
If you have your own spreadsheet with data from years/makes/models, you can upload hundreds of thousands of records at once if your upload is in accordance with ACES. If it’s your own unique information, you’ll need to convert it. Each year, myFitment converts millions of lines of custom fitment for clients, and we have some pretty advanced technology to help us do it faster and more accurately.
Also, keep in mind that there is no such thing as “fit and forget.” This implies that maintaining your compatibility is a never-ending job. The requirements for motor vehicles are updated at least once a month. As a result, you can’t expect compatibility to remain the same after you’ve set it once.
Keeping Your Fitment Data Up-to-Date
Those looking to sell auto parts online need to consider that Amazon Auto Parts are no different from items they sell on other marketplaces. You can’t expect the compatibility data to remain accurate without having it updated regularly. Auto parts retailers need to offer their goods in all relevant searches, prevent potential “fitment headaches,” and maintain positive buyer feedback ratings online to constantly attest to fitment information changes.
Suppose you’re selling high-value components where every penny counts, or you don’t have time to track down your fitting information. In that case, myFitment offers a quick way forward for merchants looking for reliable product info – at scale! We provide an affordable alternative when managing multiple profiles across several channels is not possible because we handle it all manually.
Contact us to learn more about how myFitment helps marketplace sellers serious about selling compatibility-enabled products on Amazon, which helps boost exposure and sales. We can assist you with some of the most typical problems associated with selling automotive parts and accessories on Amazon and eBay Motors.