The aftermarket auto industry is an excellent place to start a company for those who want to do so. Auto parts retailers may either build their website and store or join an existing eCommerce marketplace such as Amazon, eBay Motors, or Walmart in the hopes of starting their own car parts company.
Amazon is the best online marketplace for individuals who sell automobile parts and accessories. Amazon has a vast client base that’s seeking to acquire a variety of car goods. Amazon also gives businesses a platform to get up and sell auto parts right away without developing their website.
You may not know it, but Amazon is a one-stop shop for all your auto parts and accessories. The online retailer offers such a wide variety of products that consumers can find anything they need to improve their vehicle, including headlights, seat covers, battery chargers, brake pads, and more. If you’re looking at selling auto parts on Amazon, there are many benefits to explore:
The Benefits of Selling Auto Parts and Accessories Online on Amazon
Amazon offers a wide range of benefits for companies and retailers when it comes to online auto parts sales. Amazon is one of the most popular online marketplaces, with millions of customers browsing their products daily. If you’re looking into selling auto parts or accessories on Amazon, there are many reasons why it’s well worth your time as an entrepreneur.
Benefits include being able to sell from anywhere in the world without developing your own website, no initial investment required when joining as a seller, low costs for advertising so that sellers can generate traffic even if they don’t have much capital initially. We will go into more detail on each of these benefits below:
Significant Customer Pool
Every month, Amazon hosts more than 214.8 million unique visitors to its marketplace across the world. You don’t have to go out of your way to attract one client at a time since you will have immediate access to all those shopping online on Amazon for car parts. The gated Automotive & Powersports category is immediately available when you sign in to the eCommerce platform’s automobile area.
Amazon can also assist your brand in growing its client list. When potential buyers visit Amazon, their primary goal is to locate components that fit their car models rather than one particular business or various major brands. This trend can be particularly beneficial for new sellers.
After they make their first purchase with you, it’s up to you to turn them into repeat customers. There’s a far better chance that you’ll see them again if their experience was excellent. Your company will undoubtedly benefit from such a massive consumer pool!
Increased Number of Online Parts Sales
Aside from having hundreds of millions of unique visits each month, it’s no surprise that Amazon generates billions of dollars in revenue. The automobile parts, vehicle maintenance products, and accessories department made more than $10.3 billion in 2020. OEM replacement parts brought in $1.9 billion over the year.
Every business gains credibility and trust by putting its products on Amazon. That’s because some consumers are more inclined to purchase a product from Amazon than from a company they’ve never heard of before. Many customers are enticed to buy goods from Amazon since the company has committed to quality and excellent service. They’re likely to have had a pleasant experience shopping on Amazon in the past, so your store profits right away.
In countries where online shopping is still in its early stages, Amazon generally beats any other internet store. It’s evolved into a household name, especially since over 100 million Alexa devices have been sold worldwide. Shoppers may even make voice-activated purchases using their Alexa devices.
The earnings potential in this industry is enormous. Those selling parts online on Amazon have the possibility of making a six-figure income in sales by utilizing their Amazon shops alone.
Potential For International Expansion
It is straightforward to begin selling aftermarket auto parts on Amazon in different nations since it is one of the most popular and trusted worldwide buying and selling platforms. While they currently only offer sites in over a dozen nations, they ship to over 100 countries worldwide. It is simply up to the shopper if they are prepared to pay a higher shipping price depending on their location.
Any company can quickly determine if its items appeal to the worldwide audience by setting up a listing on Amazon. They’ve taken care of everything, including international order fulfillment and customer service tailored to your specific needs. It relieves you of the burden of managing local payment procedures, logistics, and operations, so you don’t have to.
Seamless Onboarding
Even though there are several Amazon rules and standards to adhere to when opening your store, it is still a pretty straightforward process. You won’t have to develop or build your website or eCommerce site, and you won’t have to spend too much money on advertising. Amazon only wants some paperwork, compliant product images, and correct fitment information.
Minimal Marketing Investments
Since it’s already one of the major marketplaces out there, Amazon attracts millions of customers daily. If you choose a niche that is not overly populated, you can start selling car parts online almost immediately without spending anything on promotion. Customers who seek the items you have may quickly discover you because Amazon’s site operates as its own search engine.
Nevertheless, competition on both Amazon and eBay can be fierce, so you’ll need to stand out from the crowd. Having a carefully curated presence will assist you in gaining access to Amazon’s vast client database. Any extra time and effort you put into optimizing listings, the higher the chances that they’ll pay off.
However, we do not recommend that you disregard the notion of advertising on Amazon entirely as it may improve your ranking on the search results page. You have several marketing options on Amazon, such as Sponsored Products, Sponsored Display, Sponsored Brands, and Lockscreen Ads.
No Need To Deal With Individual Shipments
We can’t emphasize enough the extra costs and effort that go into storing and shipping for each order. With over 175 fulfillment centers located worldwide, you may ship all of your items in bulk to Amazon and have them store your inventory, pack it, and send it out to your consumers once they place an order.
The significant advantage of this is that you don’t have to worry about the technicalities of shipping things out. You can focus on other aspects of your business while still seeing your orders being fulfilled.
Amazon FBA (Fulfillment By Amazon) is a resource that saves you money on storage, inventory, and shipping for a relatively modest price. In comparison to what you’d have to pay if you didn’t use it, Amazon FBA is relatively inexpensive. Your items will immediately qualify for free Amazon Prime delivery and Buy Box priority, which will significantly impact your overall sales and bottom line. To customers, the sight of the Prime logo is an incentive not to miss out.
Conclusion
While selling on Amazon has its definite benefits, it’s essential to keep your fitment information accurate and up-to-date. While most of your products are probably already on Amazon, there is a chance you may need to republish some items. This is especially true if you have specific brands or parts listed under different part numbers with variations in UPCs.
As a seller on Amazon, you’ll want to have an accurate parts compatibility/fitment table at your disposal. Fitment data is available through features like the Shop Parts by Vehicle page, Part Finder Search Stripe, Compatibility Chart, and Your Garage. Customers may also use the Part Finder feature on Amazon to discover compatible automobiles.
Customers will be able to search for the components they need on your auto parts market store if you offer a list of suitable parts by year/make/model. myFitment allows auto component producers to manage and develop their data in one location for any ACES-compatible eCommerce solution.
MyFitment is a fitment repository that allows vendors to get data from several sources manually by entering it into Excel spreadsheets in bulk and submitting them for verification. Thousands of sellers use myFitment to offer their car parts on eBay, Amazon, and Walmart. myFitment is a more affordable alternative to pricey memberships or Windows-based software. Contact us today for more information!
