What type of fitment data do you need for your Amazon car parts store? This is a question that many online retailers have been asking themselves. It’s important to remember that Amazon is the largest eCommerce marketplace globally. Automotive aftermarket retailers need to establish an online store on Amazon to benefit from the traffic that this marketplace generates every day.
However, when it comes to the automotive industry, manufacturers, distributors, and retailers need to use fitment data to facilitate the consumer’s purchase. They need fitment data to ensure that the products they sell on Amazon fit correctly and safely with their specific vehicle.
Understanding what type of fitment data retailers need makes it easier to identify which items will be best suited for certain types of cars and trucks. This is an advantage because consumers can find what they’re looking for within a matter of seconds rather than wasting time trying out various options until they get the right one.
What Is Fitment Data?
Fitment is a very important piece of information for selling automotive products online. It’s an indicator that allows customers to know if your products will fit their specific vehicle or not. This type of fitment data enables retailers to establish trust with potential buyers and eventually increase sales volume through Amazon Marketplace.
The vehicle fitment record provides peace of mind for shoppers looking for aftermarket parts on Amazon. They can ensure the car part purchased will fit in their specific automobile model before adding it to the cart and completing the checkout process on Seller Central. Knowing what fitment information you need and how to add this info within Seller Central is crucial to boosting your sales performance on Amazon.
Fitment data is the information about how various brands fit on different makes and models of cars, trucks, motorcycles, boats, and other vehicles. It can be as simple as presenting the vehicle’s year, make, and model but can also go more in-depth, including engine type, fuel type, transmission, drivetrain, tires, and more.
The vehicle fitment record is a key aspect of your Amazon product listing for automotive parts and accessories. It gives customers the peace of mind they need before purchasing online through Seller Central. This fitment data can increase sales volume on Amazon Marketplace by instilling trust among potential buyers looking to make an auto-part purchase from third-party retailers.
What Kind of Fitment Data Do I Need for My Amazon Car Parts Store?
The type of fitment data that you need for your Amazon aftermarket parts store is compatibility information that describes the vehicle fitments of all of your products. Fitment data can be added by using an Excel spreadsheet or uploading a text file.
The fitment data you upload needs to include information like make, model, and year. It also needs to include other key identifiers like body type (sedan), drivetrain (rear-wheel), and engine size, among other such information.It’s important to get this fitment data right because if you don’t, then buyers on Amazon won’t find the exact fitments they are looking for when searching your product listings.
Amazon Automotive uses Amazon’s Seller Central as a pipeline for transferring fitment/application/ACES data to provide relevant data to Amazon Automotive immediately. You’ll need a separate Seller Central account from your primary account to submit fitment information. You may also opt to transmit fitment data indirectly to Amazon through a 3rd party fitment data source.
How To Upload Fitment Data To Amazon
The internal Amazon store uses a variation of the ACES format to submit data to Amazon’s catalog. The tool that transmits data to Amazon is called the Amazon Merchant Transport Utility (AMTU). This is the only software through which Amazon receives fitment information. It’s vital to note that Amazon accepts fitment data from a variety of sources. As a result, do not expect your supplied fitment data to be the only one available for a certain item.
Amazon prefers to receive fitment data from a manufacturer/brand owner or a manufacturer/brand owner-approved 3rd party data provider. Not every auto parts seller who applies to be a direct fitment data supplier to Amazon will be accepted. The Amazon Automotive Part Finder team has the final say on whether fitment data may come from other sources. If no suitable fitting information is available through either of the two previous methods, Amazon will look for such information from other parties.
Newly submitted fitment data may take up to one week to match with existing Amazon items. It might take up to three weeks for modifications to become visible if you upload fitment data to match newly developed items on Amazon.
Uploading OEM Part Numbers
If you sell collision parts, you can add Partslink numbers or OEM parts names as product features to your (Amazon Standard Identification Number) ASINs. The Partslink numbering system is a worldwide standard for identifying aftermarket collision repair goods. If either of these number types is included in your ASINs, they will be mapped to fitment data in Amazon’s database, and relevant data will be added to your ASINs. To upload OEM part or Partslinks numbers on Amazon, retailers have two main options as follows:
Creating Listings
Both OEM part numbers and Partslink numbers can be uploaded by adding individual listings onto the eCommerce platform. Partslink numbers can also be added by creating multiple listings.
Adding individual listings – The first step is determining whether the product’s fitment data already exists on the platform. You can do this by accessing Amazon’s catalog on its Seller Central page. If your product appears when consumers search for it, click the “sell yours” button. The listing you match to may not have all of the information you feel is important, such as a Partslink number or OEM part number, depending on how it was created.
Create a new product listing if you can’t match your offering to an existing one. Select “Automotive Category” from the bottom All Product Categories section if you don’t find your product catalog in the text box. If you can’t discover it, pick “Automotive Category” from the bottom All Product Categories section. Continue through the categorization until you’re prompted to choose a product category. Enter the necessary information about your product.
Depending on the product type, the “partslink-number” or “OEM Equivalent Part Number” may be found in the Vital Info or More Details tab. To access the More Details page, click Advanced View on the top right of the screen. The term “partlink-number” or “OEM equivalent part number” does not apply to all product types and will not appear in all Automotive categories.
Adding multiple listings – This option is only available to the retailers on the Professional selling plan. Click the Automotive & Powersports (Parts & Accessories) link from the Inventory File Templates for Specific Categories section. Select “Automotive and Powersports (Parts & Accessories)” in the drop-down menu next to “File Types.” Click on the link, download the file, and fill out the necessary information. Enter your Partslink number in the corresponding column of your bulk inventory file when it’s finished.
Editing Existing Listings
Like creating new listings, editing existing ones with Partslink numbers can be done by editing multiple and individual listings. This can only be done for OEM part numbers when editing individual listings.
Editing individual listings – The “partslink-number” or “OEM Equivalent Part Number” is usually located in the Vital Info or More Details sections of the Seller Central for each product type. To reach the More Details page, click Advanced View in the upper right corner. The “partslink-number” or “OEM Equivalent Part Number,” while not applicable to all product categories, will not be displayed within every Automotive category.
Editing multiple listings – This option is only available for those on the Professional selling plan. To make mass changes to several listings, you can utilize the template mentioned in the last section. Fill in the Partslink number when completing the template. You are not required to complete the entire template. Instead, you need to fill in only SKU (column A) to link to the corresponding product and correct those columns requiring correction. To finish, click update in Column L. These columns will not impact your current listing.
How myFitment Can Help
myFitment was created in 2013 to assist online replacement parts and accessory retailers to comply with the powerful but complicated ACES data standard. myFitment has aided over 5,000 vendors in adding compatibility for platforms such as eBay, Amazon, NewEgg, AutoZone, Wal-Mart, and other auto parts sites.
Our myFitment eCommerce Catalog is the largest Powersports and automobile catalog on the planet. InquisitorTM technology may help you find the most popular categories, most popular titles, maximum vehicle coverage, specifics about product specifications, and more.
Before myFitment, the only way to communicate ACES data was with expensive subscriptions or Windows-based software tailored toward traditional aftermarket producers and brands. We understand the demands of our eCommerce entrepreneur client base at myFitment. We’ve created a solution that does exactly what you need it to do while also providing a lot more functionality.
Automation is at the heart of our solutions. We provide hundreds of reports and bulk processes to keep you out of trouble and run your online parts and accessories business effectively. For more information, contact us today!
